Are Your Conversions Delayed or Broken?
Seeing “0 conversions” doesn't always mean tracking is broken — sometimes it's delay (processing, modeling, attribution).
This checker looks for signals that suggest normal delay vs likely broken instrumentation — and tells you what to do next.
What this helps you answer:
- Is this likely a normal delay (modeling / processing) vs missing key signals?
- Do you have Consent Mode hints that commonly correlate with delays?
- What to do next so you don't wait forever?
Don't wait days if tracking is broken.
If your numbers are still missing after 48 hours, you want the exact issue + fix steps — not guesses.
Google Ads conversion delay — why it happens
Delays can be normal (processing), or caused by modeling/attribution differences — especially with Consent Mode where conversions may be modeled and appear later.
How long should Google Ads conversions take to show?
- Common: 6–24 hours after the conversion
- Sometimes: up to 24–48 hours (and longer for modeled conversions stabilization)
- If it's still 0 after 48 hours and GA4 shows conversions, treat it as likely broken tracking
Related guide: why Google Ads conversions are delayed.
How to fix conversion delays (when it's actually broken)
- Confirm the conversion tag fires (not just installed)
- Check consent defaults/updates (Consent Mode v2)
- Check click IDs and attribution settings
- Run a full scan for missing signals and timing issues
FAQ
Why are Google Ads conversions delayed?
Processing and attribution take time. With Consent Mode, modeled conversions can also appear later and stabilize over 24–48 hours.
When should I worry that tracking is broken?
If it's still missing after 48 hours (especially if GA4 shows conversions), treat it as likely broken and scan for missing signals.
What should I do next?
Test firing with the conversion tracking test guide and run a tracking issue scan.