Google Ads Tracking Broken? Quick Diagnostic

If your ads are spending but conversions look wrong, this page helps you diagnose the issue quickly. The most common root causes are consent timing, missing Consent Mode v2 signals, and attribution data that never reaches Google Ads.

This page is intentionally short and action-oriented. For the full step-by-step breakdown of every failure path, go to why Google Ads conversions break.

This applies to you if:

You run Google Ads and expect conversions to show up
You use a cookie banner or CMP
Your ads spend money but results don’t match reality

Run a free scan now

Paste your URL and get a clear verdict on what is breaking your conversion tracking.

Run Free Scan →

The scan observes real browser behavior - not just installed tags.

Fast symptom checklist

Google Ads shows 0 or very low conversions despite clear lead or sales activity
Conversions appear in GA4 but not in Google Ads
Campaign optimization says "not enough conversion data"
Consent banner exists, but tracking behavior does not change after accept/reject
Tracking scripts or cookies appear before consent choice

If you see two or more of these, the issue is usually technical measurement rather than campaign quality.

Measured insight: Across live scans, these are recurring production issues - not edge cases.

What to do next

Run a diagnostic scan to confirm whether consent timing is breaking tracking.
Fix the highest-impact issue first (pre-consent firing, missing consent update, or bad Consent Mode defaults).
Re-scan after deployment and verify behavior in both reject and accept paths.

Need the full framework with deeper explanations and internal fix paths? Continue here: Why Google Ads Conversions Break.

Related resources:

Part of the Google Ads conversion tracking series:

← Back to: Why Google Ads Conversions Break

Related guides:

Advanced setup: Server-side GTM + Consent Mode v2